According to reports, Samsung is selling the upcoming Galaxy Z TriFold at a loss in its home market of Korea. The device’s production cost reportedly exceeds its $2,440 price tag.
π Key Takeaways
- βGalaxy Z TriFold sells in Korea at a loss due to high production cost.
- βPrice difference between Korea ($2,440) and UAE ($3,260).
- βExpected US launch early next year.
The Reason Behind the Price Drop
Selling the phone below its manufacturing costs could be a strategic move to boost sales and adoption. If priced higher, it might scare off potential buyers due to its already hefty price point of around $2,440 in Korea. In comparison, when Huawei launched its tri-fold last year, some enthusiasts were willing to pay nearly $5,000 to import the device from China.
Different Prices Across Markets
However, the Galaxy Z TriFold is priced higher outside of South Korea. For instance, itβs listed at about $3,260 in the UAE β a 33% increase compared to its Korean price. This suggests that Samsung might be subsidizing the device in Korea to make it more accessible.
US Launch on the Horizon
The US launch of the Galaxy Z TriFold is expected sometime early next year. CES, happening in January, could provide further details about this new model. Additionally, Samsung has a First Look event scheduled for Sunday, January 4th, at 7 PM PT.