Apple iPhone Air: Low Demand and Production Cuts

Apple announced the iPhone Air in September, promising a thinner, lighter handset at 5.6 mm thickness and 165 g weight. The model, aimed at users who value sleek design, has been met with limited interest and a declining market share compared to the company’s flagship Pro line.

According to Ming‑Chi Kuo, a frequent analyst of Apple products, the company’s expectations for the iPhone Air were not met. “iPhone Air demand has fallen short of expectations, leading the supply chain to begin scaling back both shipments and production capacity. Most suppliers are expected to reduce capacity by more than 80% by 1Q26, while some components with longer lead times are expected to be…” — Ming‑Chi Kuo (@mingchikuo), October 22, 2025. The fallout is a shift toward the iPhone 17 Pro models, which carry higher performance and camera specifications.

Key specifications of the iPhone Air include the Apple A19 Pro chip built on a 3 nm process, a 6.5‑inch display that supports 120 Hz refresh, HDR10, and Dolby Vision, and a single 48‑MP rear camera with optical image stabilization. The battery capacity is 3,149 mAh, raising concerns about single‑day endurance under heavy usage. In Turkey, the handset is priced at 97,999 TL, a premium that may further dampen demand.

Supply‑chain analysts anticipate that many suppliers will cut their production capacity by over 80% by the first quarter of 2026, while the remaining inventory of components with longer lead times will see reduced shipments. The iPhone Air’s limited adoption is likely to force Apple to focus on the more popular Pro variants and potentially reconsider future ultra‑compact models.

Related articles: Apple iPhone 17 – iPhone Air specifications