Huawei Device has partnered with Ogilvy China to launch a new campaign called ‘Now Is Yours.’ The initiative aims at emotionally connecting with the global youth demographic, emphasizing personal empowerment and the significance of seizing opportunities in the digital age. Through innovative storytelling and creative content strategies, Huawei seeks to build stronger brand relationships among younger audiences.
The collaboration between Huawei Device and Ogilvy China demonstrates a strategic effort to resonate with today’s tech-savvy young adults who value authenticity and emotional connections from brands. By launching ‘Now Is Yours,’ the companies are aiming to position Huawei as a leader in understanding and engaging with youth culture on a global scale.
The campaign includes various digital media channels, such as social networks, video platforms, and influencer partnerships, to ensure maximum reach and engagement among target audiences. With a focus on storytelling that taps into personal experiences and aspirations of the younger generation, Huawei hopes to foster deeper emotional ties with its audience.
