According to reports, Samsung is selling the upcoming Galaxy Z TriFold at a loss in its home market of Korea. The device’s production cost reportedly exceeds its $2,440 price tag.
Selling the phone below its manufacturing costs could be a strategic move to boost sales and adoption. If priced higher, it might scare off potential buyers due to its already hefty price point of around $2,440 in Korea. In comparison, when Huawei launched its tri-fold last year, some enthusiasts were willing to pay nearly $5,000 to import the device from China.
However, the Galaxy Z TriFold is priced higher outside of South Korea. For instance, it’s listed at about $3,260 in the UAE — a 33% increase compared to its Korean price. This suggests that Samsung might be subsidizing the device in Korea to make it more accessible.
The US launch of the Galaxy Z TriFold is expected sometime early next year. CES, happening in January, could provide further details about this new model. Additionally, Samsung has a First Look event scheduled for Sunday, January 4th, at 7 PM PT.
Samsung might be offering it below cost to encourage adoption and compete with Huawei.
It costs around $2,440 in Korea but is priced higher elsewhere like UAE ($3,260).
The device’s US launch is expected early next year with potential CES announcements.
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